The Story Behind the Design: How Our Blend Pieces Come to Life
At Blend, every product tells a story—one of artistry, tradition, and thoughtful design. As a boutique rooted in classic style and warm Southern hospitality, we pride ourselves on creating timeless home décor pieces that elevate everyday living. Whether you’re drawn to Chinoiserie planters, scalloped trays, or our customer-favorite rattan accents, each item starts the same way: with a spark of inspiration and a deep commitment to quality.
Designed with Intention: From Sketch to Signature Style
Each piece we offer begins as an idea—sometimes a quick sketch, other times a thoughtful conversation. Guided by our team of experienced interior designers and tastemakers, we refine each concept through multiple iterations, focusing on scale, color, finish, and form. Our design process ensures that every item fits seamlessly into the Blend aesthetic: fresh, elegant, and timeless.
Unlike mass-market décor, our pieces are designed exclusively for our boutique and inspired by the customers who bring our collections to life in their own homes. Every decision—from the curve of a scallop to the shade of lacquer—is made with both beauty and functionality in mind.
Handcrafted with Heart: Artisan-Made in India
Our designs come to life in trusted artisan workshops across India, where traditional handcrafting techniques have been passed down through generations. Each item is lovingly made by hand—from intricate cane weaves to hand-painted tole finishes—resulting in subtle variations that make every piece one of a kind.
Our founder travels regularly to visit the artisans we work with, building personal relationships over shared tea, laughter, and conversation. This connection is at the heart of our process. We don’t just design beautiful objects—we support a network of skilled craftspeople whose talents bring warmth and authenticity to every item.
What Makes Blend Special
Founded in 2015, Blend is a family-owned boutique in Jacksonville, Florida, nestled in the historic Shops of Avondale. Over the years, we’ve fulfilled more than 17,000 orders to lovers of Chinoiserie, Palm Beach, and traditional Southern décor. Our customers know us for our eye-catching Instagram inspiration (@blendindooroutdoor) and the unmistakable charm of our curated collections.
Whether you're shopping online or visiting our shop in person, you're invited into a world where every detail matters—from the scroll of a handle to the curve of a silhouette. And when you choose Blend, you're choosing to support thoughtful design, handcrafted quality, and a business built on heart.
Shop the Blend Look
Looking to bring timeless elegance into your home? Explore our signature pieces—from scalloped lacquer trays and tole quatrefoil planters to rattan furniture and more—designed in-house and handcrafted by artisans just for you.
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📍 Or visit us in Jacksonville at the Shops of Avondale